pink=zero . . . I'll bite
here's something that happened in my workplace. One of the guys (we are all male) in my department was given the job of building 2 toolcarts, to be shared by 4 of us. Each cart was built with 2 drawers. The plan: paint each drawer, and the tools stored inside, an identifying color. We had 4 cans of spraypaint on hand: bright orange, leaf green, sky blue, and hot pink. As Arrow (yes, that's his name) was painting the drawers, I walked by, and said, "Who gets the pink drawer?"
I think Arrow was intending to give me the pink drawer (he was the new guy, I'm 10 years on the job), but instead he gave me blue. He gave Keith the pink drawer. Keith, who is a team player if ever there was one, refused to mark his tools with pink, which undermined the project, and ultimately led to all of us grabbing a tool when we need one regardless of color, catch as catch can, as Caroline says in the Lou Reed song.
btw, we work in an art museum, are all artists of one kind or another, and have used the color pink many times, in other situations, without qualms. The power of pink.